A platform. HUH?! *rolls eyes, releases frustrated sigh* A platform! An Author Platform, to be more exact.
What is a platform, you ask? Well, okay, maybe you didn’t ask. I mean, chances are you probably already know. I, however, only recently learned a few weeks ago what it was, so I’m going to pretend that you don’t know to soothe my own ego. Cuz that’s what I do. ;) *clears throat* Okay, so here we go. Pretend you’re learning something.
Joanna Penn of The Creative Penn describes it as, “…how you are currently reaching an audience of book-buying people, or how you plan to do so. It is your influence, your ability to sell to your market. It is your multi-faceted book marketing machine!”
“Oh!” you say. “So an Author Platform is all the stuff your publisher does, right?” Wrong. This is all the stuff that WE need to do if we want to get our writing out into the world. Whether you have a publisher or not, whether you have an agent or not, there is nobody in this world that will do for your writing what YOU can do for it. And thanks to the wonderful world of modern technology, most of the tools we can use to accomplish this platform, are practically free. All it costs us is a little (okay, probably a lot) of our time and some good ol’ fashioned metaphorical elbow grease.
Now, I could stand up here on my soapbox and preach to you, using all of my well-versed knowledge about author platforms and how to go about creating them, but I have two problems with that, which are as follows:
1. I’ve tried standing on soapboxes before and really, I don’t get it. I mean, have you ever tried it? Soapboxes are tiny. And they only raise you up, like, an inch total. What's the point of that? All of you in the back won't even be able to see me. If I was going to preach for any reason, I’d rather stand on something like a platform. Not an author platform, though. Cuz that’s just silly. And...
2. I’m obviously not an expert on the subject, as I pointed out in my Top Ten Reasons I Suck at Blogging post. Although I’ve been making a huge effort to change this fact, I’ve still got a long way to go with the whole platform concept. Right now I’d say that, with my blog, I’ve started mixing the concrete that’s going to hold the posts of my platform firmly in the ground. But I have yet to go to Home Depot and purchase my lumber, so I'm far from experienced in the matter.
So, in light of those extremely revealing problems, I’m going to give you the articles that I’ve read on the topic and let THEM teach you about author platforms. But once you read their posts, discover their staggering levels of sheer genius and become avid followers, please don’t forget to visit my humble blog once in a while. You know, for nostalgic reasons and crap like that. Or if you just feel like slumming it some days.
Okay, here they are: